Environment Tourism

Question: ExplainEnvironment tourism in Gold Coast. Answer: Background to the research: Gold Coast tourism is a membership based tourist organization structured to promote the city as a business event destination through domestic and global trade (Mok, Sparks and Kadampully 2013). Moreover, Gold Coast tries to enhance its popularity through different media and travel industry channel in Australia. Gold Coast Tourism has been working on behalf of approximately 27,000 commercial businesses (Ruhanen et al. 2013). In this context, the research will be based on the environment analysis on tourism in Gold Coast. The mission of the organization is to enhance tourist visitation, expenditure and demand to the Gold Coast. By executing environmental analysis of Gold Coast, different growth opportunity can be evaluated in an effective manner. Moreover, the particular research would facilitate to identify the challenges of the management at Gold Coast to enhance its business opportunity on the global platform. Research aim statement: The aim of the research is to conduct an in-depth analysis of the tourism activities in Gold Coast to identify its opportunity for expanding the industry in an effective manner. On the other hand, the particular research would contribute in identifying the challenges to Gold Coast for the business expansion. Research objectives: To evaluate diverse opportunities for Gold Coast Tourism to expand tourist visitation in an effective way To identify prime challenges to improve the business effectiveness in Gold Coast To recommend some steps to improve its visitor's arrivals along with the visitors expenditure in the business Data requirements: In this research, quantitative data needs to be accumulated from the members of the Gold Coast tourism. By engaging the quantitative data accumulation technique, reliable data can be gathered in an appropriate way. The quantitative technique not only facilitates in accumulating reliable information on the research topic but also provide adequate information on the current market statistics (Creswell 2013). Gold Coast has also improved its market share to 778,274 in 2013 financial year. Hence, the arrivals of the visitors have increased to 4% in FY2013 (Ruhanen et al. 2013). Members of Gold Coast would provide huge information about the services offered by the organization. Hence, it can be assessed that the quantitative analysis will be the best method for the particular research to evaluate different business opportunities. On the other hand, quantitative analysis facilitates to identify the challenges in the tourism activities at Gold Coast (Mertens 2014). Proposed research methods: Quantitative analysis will be followed in the particular research for accumulating information on the topic. Survey questionnaires will be provided to the selected members of the Gold Coast tourism. The survey process will be conducted on the online platforms including FaceBook and Skype. In the survey process, 200 respondents will be engaged for accumulating information on the particular research topic. There will be 15 questions in the survey questionnaire form. On the other hand, the respondents will be selected based on the probability sampling technique for avoiding biased responses. The survey questionnaires will consist of different types of questions highlighting economic benefits and new infrastructure in Gold Coast (Creswell 2013). References Creswell, J.W., 2013. Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.Mertens, D.M., 2014. Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage publications.Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality, tourism, and leisure. Routledge.Ruhanen, L.M., Mclennan, C.L.J. and Moyle, B.D., 2013. Strategic issues in the Australian tourism industry: A 10-year analysis of national strategies and plans. Asia Pacific Journal of Tourism Research, 18(3), pp.220-240.